Idea Box

Inspired by the concept of a "box" and centered around "lifestyle," IDEA BOX seeks to establish a dynamic ecosystem for object design. It bridges both domestic and international quality channels to support brands in their commercial growth.

IDEA BOX 2025 features six distinct and innovative exhibition zones: GIFTED BOX, Brand Showcase Area, NEW IDEA, IDEA STAGE, IDEA BOX, and LIMITED BOX. Each zone highlights its own theme and content, seamlessly blending design and art in a fresh, visually engaging format. This creates an immersive experience that reveals the unique allure of exceptional design to audiences.

GIFTED BOX

This area brings together independent brands renowned for their excellence in single-product craftsmanship across diverse fields such as ceramics, jewelry, weaving, aromatherapy, and artworks, presenting a comprehensive showcase of creative design inspirations.

Brand Showcase Area

For well-established brands, a comprehensive exhibition space is provided, facilitating the audience's thorough exploration of the brand's essence and offerings.

IDEA BOX

The "IDEA BOX" area showcases carefully curated brands, each presenting captivating products randomly enclosed within stylish wooden boxes, available for onsite purchase in the format of mystery boxes.

NEW IDEA

"NEW IDEA" introduces a novel showcase area dedicated to showcasing freshly curated products from our exhibitors. We believe that pioneering ideas, inspirations, and explorations are pivotal in propelling brand advancement.

LIMITED BOX

"Experience the world through materials." Materials serve as the fundamental building blocks of all creations. This year, we've invited outstanding creators to embark on unconventional creations centered around the theme of "materials." Utilising various materials as their canvas and employing boxes as their medium, the works of these artists will be showcased onsite.

AEFOLIO

AEfolio is a Hong Kong-based home decor company that focuses on beautiful handmade objects for living, all crafted in the finest glass.From vases and sculptures to lighting and fine jewelry, each piece in the collection has been designed to celebrate the beauty of glass: vivid colors, crystal-like clarity, and magical luminosity.

STAND: ID11

Lofree

Lofree focuses on every tentacle in people's lives at 2m², and hopes to use lively and interesting products to ignite people's boring and tasteless life. In this 2m², meet Lofree and meet yourself.

STAND: ID0405

Xue Gu

The brand has created hundreds of daily-use items with a Chinese character, such as heirloom teapots and cultural tea sets. Additionally, "Xuegu" has organized over 1,500 cultural events, including "Living Tea Classes" and "Young Tea Masters," promoting Eastern lifestyle aesthetics and enhancing the happiness of modern Chinese people in adopting Eastern ways of living.

STAND: ID0102

Be Candle

Craft, design and smell sustainably
BeCandle is a fragrance company founded in 2012 at Sai Kung, often regarded as the back-garden of Hong Kong.

STAND: ID10