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XU OUYANG, abbreviated as XU'S, is a brand that centers on craftsmanship and profound concepts, adhering to a unique style of black aesthetics. It was founded by Macau designer Xu Ouyang in 2023, with its headquarters located in Hong Kong. The brand primarily deals in high-end consumer goods such as fashion and accessories. Its design philosophy is rooted in a deep understanding and reflection on the complexities of human nature and the darker sides of society. XU'S believes that clothing is not just for daily wear but also serves as an artistic expression of one's inner world and social reality, capable of revealing the hidden flaws and shadows of things.
XU'S is dedicated to exploring and showcasing the unique allure of black aesthetics. Black, as the core of its design, reflects an obsession with the color, leading to a deep exploration of its different textures and layers. Through unique fabric selection and processing techniques, each piece is imbued with profound depth and philosophical meaning. This pursuit of dark aesthetics is not merely a preference for the color black but also an attitude of boldly exploring complex emotions and hidden truths. Through this challenging design language, XU'S has sparked deep contemplation in the fashion world, encouraging people to re-examine the complex truths hidden behind beauty. The brand's design philosophy transcends clothing itself, becoming a bridge that provokes deep thought about society and the individual. XU'S advocates breaking existing norms while respecting tradition and exploring new possibilities within avant-garde ideas. No matter the occasion, XU'S consistently strives to pursue self-creation and construct a utopian world, providing wearers with the space to express their personality and taste.
With XU'S, step into a dark yet unknown world and discover an alternative and unique beauty in fashion.
Address
-Macau
China
