Novelty Lane

Novelty Lane is a pioneering boutique that brings together fashion design elites in the Greater Bay Area. It has roots in Hong Kong and Macau. Macau has launched a MHMH store in Parisian Shopping Center as a must-visit for fashionistas.

Novelty Lane teamed up with its close partner Gemstonelab to embark on an unprecedented attempt. Gemstonelab focuses on art and cultural activities and has always been committed to promoting the vigorous development of the cultural and creative industry. The combination of the two has injected infinite vitality into this event.

Novelty Lane fully enters the equestrian fashion circle and customizes a grand fashion show for grand equestrian events. The equipment is fully equipped and the craftsmanship and practical aesthetics are perfectly integrated, allowing you to appreciate the essence of fashion on horseback up close.

In addition, top fashion designers from China, Hong Kong and Macao have worked together to create elaborate creations specifically for the show, perfectly integrating the dynamic energy of equestrianism with the sophistication of fashion. Every fashion piece is unique. We also have an exclusive booth in the venue, presenting the proud works of the top designers in the Greater Bay Area. The affordable prices break the high price barrier of design products, making fashion no longer out of reach. Save the unforgettable fashion equestrian trip, unlock a new dressing experience together, and immerse yourself in the feast of creativity and beauty.